Starved for Attention.
I am exceedingly leery about charities and how much money has been wasted in keeping Westerners in relative comfort or absorbed by “administration”.
Still, I have nothing but admiration for the Doctors and staff of Médecins Sans Frontières (MSF) as they deliberately put themselves in harm’s way to help people in some of the most remote and dangerous regions of the world.
“Malnutrition is medical priority for MSF. We treat hundreds of thousands of children every year. Over the past few decades, the image of emaciated, fly-ridden children on the brink of death from famines and other catastrophe has come to define the visual representation of childhood malnutrition. And in this media saturated world, flush with information documenting the daily toll of human suffering, it is understandable that a visual immunity has developed as a line of defense against this clichéd imagery provoking any kind of an emotional response to tackle the crisis of childhood malnutrition head on. It was in this context that we challenged VII to capture a new visual identity for malnutrition. We had the strong experience of working together in Congo, and this offered another compelling opportunity for collaboration between VII and MSF.”